Orientation & Wayfinding: A quick overview

Articles • Mar 3, 2023

This collaborative article covers two foundational IA concepts and why getting them right is structural work, not a design flourish.

These two concepts are orientation (how users understand where they are) and wayfinding (how they choose where to go next). Because search engines make any page a potential entry point, every page needs to orient users from scratch.

The article covers proximity navigation, breadcrumbs, consistent page layouts, and the navigation planning process — including a set of dos and don'ts that cut against the common mistake of building navigation around an org chart instead of user goals.

The underlying principle: navigation isn't decoration. It's the foundation everything else sits on.


This group article was originally published on Lullabot.com with Megh Plunkett, Erin Schroeder and Frances Duncan.

Read the full Orientation and Wayfinding